Wednesday, March 18, 2009

Fells Point Fro Yo

One would think the Fro Yo craze hasn't quite electrified the country from coast to coast...until now. Baltimore will have its very own frozen yogurt establishment-Mr. Yogato- in the heart of Fells come this April!

Having been a loyal patron of Pinkberry in Cali, I have had a hard time accepting the plethora of competitors. After a trip to one of the east-coast based Pinkberry locations in NYC, I noticed a handful of similar fro yo types touting "tart and healthy yogurt with a sundry of toppings"; Red Mango, Yogurtland, etc. just to name a few...

DC joined the picture last year; first came TangySweet. Seriously? Could these places be any more of a rip off of eachother? Even the names sound the same- compound words with some sort of fruit or adjective. TangySweet didn't really do it for me, and after commenting on their similarities to Pinkberry to the founder, he didn't seem to pleased...I will admit their fro yo is actually quite tastey :)

Haven't yet made my way to the Mr. Yogato in Dupont, but have heard/read good things. They may peddle the same tart yogurt concoctions with unlimited toppings, etc. but they seem to do it with character. Some unique nuances, like their "rules" list (see below) make this place seem a bit quirky and very Baltimore-esque.

Rules of Yogato
  1. If Mr. Roboto comes over the speaker system and you sing along, you get 10% off yogurt.

  2. Try your luck with a trivia question. Get it right for 10% off, but get it wrong and 10% is added.

  3. If you will wear a yogato stamp on your head, you get 10% off.

  4. If you can recite the Stirling battlefield speech from Braveheart in a great scottish accent, you get 20% off yogurt.

  5. Order a yogurt for 30 consecutive days and we'll name a flavor after you. View 30 Day Champions

  6. If a customer suggests a topping or flavor which is then adopted, that customer receives a 5% discount for life.

  7. If anyone can stump Steve on trivia regarding Seinfeld or "The Rock," 10% off yogurt.

  8. Anyone wearing a kickball uniform and has played hard (evidenced by dirt on their knees) will receive an automatic 10% off yogurt.

When assessing dessert choices in Fells Point proper, you will have a new option in town...I intend to agonize over the options; smooth organic gelato from Pitango or kooky low cal fro yo from Mr Yogato. What will you choose? The Dessert saga continues...

(Pitango gets my vote) ;)


RM said...

Been to the one in DC. They're all alright to me. I like Pitango and would personally rather see that be the only one around, but I guess competition isn't bad.

You've been to Pinkberry?? Even I have not yet made it there. Only in LA and NYC because they're super chic. That means they think they're better than us and I probably wouldn't support them if they came here.

EL said...

I love Pitango too, but it will be nice to mix it up with some froyo. Pitango has started stocking there gelatos at area restaurants so they should be able to survive the competition.

Rebs said...

I love being able to get Pitango at Iggies but it is nice to make a special trip down to Fells to their storefront; especially since they are open late AND dog-friendly ;)